In 1962, Moreno designed a dress for Puerto Rican actress Rita Moreno for the Academy Awards where she won Best Supporting Actress. Despite the fame, Moreno was known by many accounts for his rooted behavior where he would give-away his prized gowns for people who cannot afford lavish weddings. The title later on was used by the Asian fashion community in defining the artistic works of Moreno. He was regarded as the Fashion Czar of Asia by French tabloid Le Figaro, sealing his status as fashion royalty. Moreno also authored the books Kasalan, a fashion book about Filipino weddings, and Philippine Costume, a book on traditional Filipino dresses. Prominent people who were adorned by Moreno's artistic beadwork, embroidery and hand-paintings include the First Ladies of the Philippines from the 1960s to the 1980s, United States first ladies Nancy Reagan and Pat Nixon Betty Ford, Queen Sirikit of Thailand, Tsaritsa Margarita of Bulgaria, Queen Sofia of Spain, Princess Margaret of the United Kingdom, the Marquesa de Villaverde, María del Carmen Martínez-Bordiú y Franco, Princess Suga of Japan, Cristina Ford (second wife of Henry Ford II), Margot Fonteyn, Deeda Blair (Catherine "Deeda" Gerlach, wife of William McCormick Blair, Jr.), and Filipino celebrities. ĭue to his popularity from the 1960s to 1980s, many heads of state, royalties, and prominent personalities from Asia, Europe, and the Americas became his clients for decades. His fashion designs appeared on the pages of fashion magazines such as Vogue, Harper's Bazaar, Holiday, and Le Figaro, where Moreno introduced the words jusi, piña and lepanto to world fashion, the first time Filipino fashion terminologies were incorporated in world fashion artistry. His fashion designs were exhibited at the World's Fair in Seattle, Washington and New York City. He was the fashion designer for the Bayanihan Philippine Dance Company. Moreno became the president of the Philippine Couture Association, the very first association of fashion designers in Manila, Philippines. In an interview, Moreno stated that during his stay in the University of the Philippines, he developed “a finer sense of the fashion world”. He became close friends with Celia Diaz, who would later marry Doy Laurel, and the painter Araceli “Cheloy” Dans, who he gave his first hand-crafted wedding gown. During his stay in the university, he joined the Upsilon Sigma Phi fraternity, where he managed to build a strong society network with Ferdinand Marcos, Benigno Aquino Jr. Moreno studied at the University of the Philippines with a bachelor's degree in fine arts. He established the spotlight on Filipino fashion in the world artistic fashion scene during the 1960s until his retirement, paving the way for young Filipino fashion designers in Europe, the Middle East, the Americas, and other parts of Southeast Asia. He is much regarded by the Asian fashion field as the Fashion Czar of Asia. (25 February 1925 – 15 January 2018) was a Filipino fashion designer and one of the earliest advocates of the Maria Clara gown. Moreno began her career in the 50s, debuting in the film So Young So Bad under the name “Rosita Moreno.” Soon after, Gene Kelly cast her in the iconic film Singin’ in the Rain, one of the few roles she received in this time period that were not of a stereotypical hispanic woman.Jose "Pitoy" Moreno, Jr. Always an advocate for fair rights for women and people of color in the industry, that is, because she has lived through all the adversity imaginable in the industry. In her long career, Moreno has seen the ups and downs of the entertainment industry, from its heyday of the studio system to the cultural shifts the industry has seen in recent years. For the latina actress and icon, her nearly 70-year creer illustrates that of a hardworking woman who had to overcome the hardships of not only a woman in the film industry, but a latina woman fighting against sexism and racist stereotypes. Rita Moreno is one of those names in Hollywood that carry a lot of prestige and history. Haga click aquí para leer la versión en español
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